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CASE STUDIES
An effective shop window for the leader in retail display products
Jazolo is the UK’s leading supplier of slatwall systems and accessories for retail display.
The company was formed following a management buyout in 2004 at which time Bennett & Partners were appointed to develop a new brand identity and communications strategy.
Conveying the company’s informal, friendly and customer-focused approach was part of the initial brief in developing the brand identity - together with the requirement to provide immediate differentiation from competitors in a busy marketplace.
Following approval of the logo and brand guidelines, we were commissioned to develop a full range of communications tools for the company all of which are regularly updated and managed by us.
Website – cataloging the company’s entire range of over 1000 different products, with specifications and prices. The website also contains regularly updated product offers and promotions and has become an effective on-line shop window for the company.
Sales literature – 28 page colour catalogue containing detailed application information as well as product listings – plus data sheets, price lists and other support collateral
Stationery
Direct marketing – regular delivery of offers and product news via email and postal delivery
Trade advertising and PR – regular display ads in key trade media have helped gain rapid awareness for the Jazolo brand within a relatively short timeframe
Jazolo is the UK’s leading supplier of slatwall systems and accessories for retail display.
The company was formed following a management buyout in 2004 at which time Bennett & Partners were appointed to develop a new brand identity and communications strategy.
Conveying the company’s informal, friendly and customer-focused approach was part of the initial brief in developing the brand identity - together with the requirement to provide immediate differentiation from competitors in a busy marketplace.
Following approval of the logo and brand guidelines, we were commissioned to develop a full range of communications tools for the company all of which are regularly updated and managed by us.
Website – cataloging the company’s entire range of over 1000 different products, with specifications and prices. The website also contains regularly updated product offers and promotions and has become an effective on-line shop window for the company.
Sales literature – 28 page colour catalogue containing detailed application information as well as product listings – plus data sheets, price lists and other support collateral
Stationery
Direct marketing – regular delivery of offers and product news via email and postal delivery
Trade advertising and PR – regular display ads in key trade media have helped gain rapid awareness for the Jazolo brand within a relatively short timeframe
What this client has said about us:
"We have enjoyed working together with Bennett and Partners for many years. They've always come up with the goods in terms of the work and the service level."
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