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CASE STUDIES
Sparks of innovation for an established construction products business
FILON Products is the UK’s leading manufacturer of GRP (glass reinforced polyester) products for roofing, cladding and other construction applications. Originally formed in the 1940s, the company has remained in private ownership since then, building a strong reputation as a provider of traditional GRP cladding and rooflights. However, over the last decade a proactive policy of high investment in new product development has resulted in significant growth and a requirement to rethink FILON’s marketing communications strategy.
Bennett & Partners have worked closely with FILON to support the new product programme and re-position the company, through innovative communications.
A flexible direct marketing campaign has been developed around a quarterly news magazine featuring case studies and product news. Written and produced by Bennett & Partners, FILON ‘Roofscape’ is mailed selectively to specific specifier audiences within the public and private sectors. It has proved a great success in terms of general awareness and sales leads and is now in its sixth year of publication.
‘Roofscape’ is part of an ongoing programme of communications including:
• Strategic support
• Sales and Technical literature
• Trade advertising and PR
• Distributor support
• Direct marketing
• Display materials for exhibitions and seminars
FILON Products is the UK’s leading manufacturer of GRP (glass reinforced polyester) products for roofing, cladding and other construction applications. Originally formed in the 1940s, the company has remained in private ownership since then, building a strong reputation as a provider of traditional GRP cladding and rooflights. However, over the last decade a proactive policy of high investment in new product development has resulted in significant growth and a requirement to rethink FILON’s marketing communications strategy.
Bennett & Partners have worked closely with FILON to support the new product programme and re-position the company, through innovative communications.
A flexible direct marketing campaign has been developed around a quarterly news magazine featuring case studies and product news. Written and produced by Bennett & Partners, FILON ‘Roofscape’ is mailed selectively to specific specifier audiences within the public and private sectors. It has proved a great success in terms of general awareness and sales leads and is now in its sixth year of publication.
‘Roofscape’ is part of an ongoing programme of communications including:
• Strategic support
• Sales and Technical literature
• Trade advertising and PR
• Distributor support
• Direct marketing
• Display materials for exhibitions and seminars
What this client has said about us:
"We have worked with Bennett & Partners for a number of years now and every year seems to get better. Paul and his team are a constant source of new ideas and always positive. The fact that we enjoy working together is also a bonus."
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