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CASE STUDIES
Clear thinking – with the UK’s fastest-growing rooflight company
In just over a decade since Roofglaze Ltd. was formed, it has grown to become one of the UK’s leading rooflighting specialists.
In 2007, we were contacted by Roofglaze to present proposals for strategic marketing and communications support. Drawing on many years of experience serving clients in the roofing and rooflighting industries, we responded with a solution whereby we would operate as an integrated marketing and marketing services department for the company - providing strategic, operational and creative expertise – and reporting directly in to the Roofglaze management team.
Following approval of the proposal, we put in place a plan with clearly defined goals. These were: to develop and build awareness for the Roofglaze brand amongst the company’s target audiences; to provide industry-leading customer information and support; and to generate quality sales leads.
In the three/four years since our appointment, Roofglaze has maintained strong growth, gaining significant new business in both private and public sectors.
Our involvement with this client has included:
• Strategic support
• Brand development
• Management of all marketing resources
• Website (from March 2011)
• Trade advertising and PR
• Sales and technical literature
• Promotional gifts
In just over a decade since Roofglaze Ltd. was formed, it has grown to become one of the UK’s leading rooflighting specialists.
In 2007, we were contacted by Roofglaze to present proposals for strategic marketing and communications support. Drawing on many years of experience serving clients in the roofing and rooflighting industries, we responded with a solution whereby we would operate as an integrated marketing and marketing services department for the company - providing strategic, operational and creative expertise – and reporting directly in to the Roofglaze management team.
Following approval of the proposal, we put in place a plan with clearly defined goals. These were: to develop and build awareness for the Roofglaze brand amongst the company’s target audiences; to provide industry-leading customer information and support; and to generate quality sales leads.
In the three/four years since our appointment, Roofglaze has maintained strong growth, gaining significant new business in both private and public sectors.
Our involvement with this client has included:
• Strategic support
• Brand development
• Management of all marketing resources
• Website (from March 2011)
• Trade advertising and PR
• Sales and technical literature
• Promotional gifts
What this client has said about us:
"Bennett & Partners have repositioned our company in its current market, professionally portraying Roofglaze and doing justice to the products we manufacture, supply and install."
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