Bennett and Partners
Hello.
What makes us the 'go-to' agency for manufacturers of specialist industrial products? We love the creative challenge of understanding and communicating the brilliance and benefits of technical stuff!... Which is why over the coming months, I’m going to blog about some of the brilliant and sometimes (previously) obscure technologies we’ve helped bring to market. So if you're into widgets and nerdy stuff, stay tuned!...
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Dec 12, 2014


Aerogel is amazing stuff. It's the world’s lightest and best insulating solid material, consisting of silica based granules made up of 5% solids and 95% air.
Nov 10, 2014


Why an articulated forklift truck? The five minute answer is that by hinging a forklift truck in the middle, a number of important benefits are created...

Nov 5, 2014


Over the years we've worked with many manufacturers and distributors of thermoplastic materials for all kinds of applications in many different markets. ACRYLIC is a fantastic material with the beauty and clarity of glass, that is widely used in the retail and display industries.

Oct 22, 2014


From urinal flush controls and septic tanks, to plastic sheets and waterproofing membranes, we’ve worked to make some of the world’s least sexy products and technologies, well...sexy.

Jul 21, 2014


Strange how chaos focuses the mind!...
May 1, 2014


Have you ever fallen foul of the temptation to indulge in a bit of 'marketing technology for its' own sake'? Then read on…

Mar 18, 2014


I've always supported the view that consistency is key in the world of social media...yet here I am with my first March 2104 posting and it's more than half way through the month. So here's my take on why you should take the optimist's view on occasional social media lapses...

Feb 11, 2014


These days, there’s a tendency in some quarters to focus on the technology by which marketing messages are delivered, rather more than the message itself. Here's why the opposite is actually true in most cases.
Jan 31, 2014


Sharing ideas and product information through video sites like YouTube and Vimeo, offers great 
potential to build awareness and generate leads.
Jan 16, 2014


Media selection was complex enough even before the internet came along. Here are a few thoughts on how to apportion your advertising budget and how to integrate your ads with other activities...
Jan 8, 2014


The question I am most frequently asked these days, is “Does social media marketing really work?” - usually in the context of ‘unsexy’ industrial product manufacturers and service providers.

Jan 1, 2014


2013 has been an incredible year of change and increasing optimism now that the economy has clearly turned the corner after five years of uncertainty. Clients in most sectors are reporting increased activity and this is reflected in our business level during 2013 Q4. So here are my predictions on new stuff that might be keeping us busy in 2014...

Dec 20, 2013


In a word, YES. However, compared to email marketing, the cost is high, it’s more labour 
intensive and less easy to monitor and analyse. 
Dec 11, 2013


Never underestimate the value - or the function - of your brand. It’s how your customers recognise you; it’s a big part of how they judge you and it can be the difference between making a sale or not.
Dec 9, 2013


Some of us have been doing content marketing for decades. It’s nothing new, it’s just got a new name. What’s new is how the internet has made it even more effective as a B2B tool.
Dec 2, 2013


These points are worth considering if you're at the planning stage of a new campaign.
Dec 2, 2013


...and probably never will.

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