Our involvement
•Advertising
• Direct marketing
• Brand identity development
• Sales and technical literature
• Video marketing

In 2008, having taken the decision to launch a new range of acrylic sheet materials, Amari invited us to pitch for the project to develop brand identities and launch the new materials to the UK’s sign and display industries – the client’s key markets for acrylic sheet.

Following the three-way pitch, Bennett & Partners were appointed to undertake the project.During the initial phase of the project, we worked closely with Amari’s marketing team to establish brand values and positioning for the new Acrycast and Acryglas products, which would be competing against some very well established high profile brands in the sector.

Having completed this phase, logo designs were refined and approved prior to carrying out a comprehensive programme to plan, design and produce all communications required to support the brands.

The launch took place in February 2010 at the Business Design Centre in London – an event for which we provided video presentation support material, signage and branding.

Since then we have helped the client to develop the Acrycast and Acryglas XT brands through advertising and PR, video marketingemail marketing and branded website content.

Within a year of the launch the new Acrycast and Acryglas XT brands achieved high acceptance and ahead-of-forecast market share. These brands are now Amari Plastics’ top selling acrylic sheet products.

 





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