Our involvement
• Marketing communications strategy
• Brand management & visual identity development
• Website development and content management
• Technical PR
• Social media management
• On-line and print advertising 
• Literature production  
• SEO and analysis
• Internal communications with member companies

We have worked closely with NARM for over a decade, helping the Association to grow its membership, to provide services to members and above all, to provide objective information about rooflighting to specifiers, roofing contractors, building owners and other audiences.

In 2012, we recommended a re-structuring of the NARM website, using a proprietary CMS (Content Management System) to enable the growing volume of content on the site to be managed and edited more quickly and easily.

Following completion of the new website structure, we have worked with NARM member companies to develop content for the site, which now represents arguably the UK’s most complete resource for rooflight information, covering all currently available rooflight materials and types.

We continue administer and update the website on the client’s behalf, posting new information and creating new content as market conditions demand.

As part of this ongoing service, in 2013, we undertook analysis of the website’s search engine performance. The results of this initial analysis have formed the basis of an SEO (Seach Engine Optimisation) programme, that we are carrying out in order to make this valuable information more readily avaible to NARM’s audiences via search engines.

Our PR, content marketing and social media programmes are supported by regular reporting and measurement against pre-defined goals.

In 2014 we also established a new email newsletter providing details of the association's activities to its increasing membership base.

 

 

 


Copyright 2013 Bennett & Partners, Pure Offices, Lake View House, Tournament Fields, Warwick CV34 6RG, United Kingdom
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