“Everything you do or say
is public relations.”

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Technical PR is a priority component for content marketing campaigns as it provides an authoritative way to present complex, sophisticated messages to specialist audiences.

Today’s diverse and fragmented on-line and print media presents many different opportunities and environments for B2B editorial pieces, although all fall into one of two categories:

‘Earned’ media is the holy grail of the PR professional, whereby the content submitted is of sufficient interest and relevance to the editor that he or she will publish it on merit.

Paid-for or ‘advertorial’ submissions are useful for presenting messages which may be considered promotional.

Recent articles

Couzens Vertical Lifts - Factory Equipment Magazine October 2013. Turn to P8/9

NARM rooflighting articles - Building Talk online

Logistex – LWS Reflex WMS system for Jamie Oliver's 'Jamie at Home' brand

Vink Lighting - launch of digital signage product range


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