Bennett and Partners
Video Marketing

Sharing ideas and product information through video sites like YouTube, offers great potential to build awareness and generate leads. Data from a recent survey confirmed that video appears in over 70% of search results - a fact that B2B marketers are taking advantage of.

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Getting YouTube to work for you is all about creating content that is valuable and that will be sought out by your audience via Google or other search engines.

Forget the traditional corporate video. People don’t have the time to watch or share them. For B2B marketers, ‘How to’ demonstration videos work really well. These can operate as search ‘magnets’ that will drive traffic to your website. They are also a useful way of building trust and credibility..

Recent projects include:

Video launch for Acrycast 100% recycled acrylic sheet
This short promotional video was created primarily for use on the client's YouTube channel - as well as providing a presentation for exhibitions and events.

Ubbink Ubiflex non-lead flashing installation video
This was created to run in distributors' trade counters where it's raising awareness of the anti-theft and health & safety benefits of this alternative to lead for construction applications. It's also driving web traffic via YouTube.  

Amari Plastics Acrycast processing videos
We produced a series of 'how-to' videos, demonstrating production methods to signmakers and manufacturers of displays. These have proved extremely successful, with one of the videos gaining more that 300,000 YouTube hits to date. 

Logistex project presentation video
This is the introduction sequence to a series of demonstration videos for the client's warehouse management systems and services. 

 


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