There was a time when consumer brands were sexy and B2B tended toward the geeky, with a predominance of 'in-house' designs by engineers or managers.
Thankfully, that’s well in the past now as more and more B2B companies of all sizes are recognising the value that a really strong brand can deliver. A strong brand amplifies the performance of your marketing communications, so it makes budgets work harder.
The challenge for today’s B2B company is creating a brand which works in both digital and analogue worlds. These days, we tend to focus on digital first – as this is often the most likely point of contact with your audiences. However, print and large format media are always in the mix.
Our approach to brand design is always driven first by understanding the values and ‘personality’ of the client company – then translating these into a visual system of representation. This is often a consultative process which takes place over a number of stages of briefing and collaboration with the client.
We have developed brand identities for companies of all sizes across many sectors. You can see examples in our Case Studies section, or please get in touch today if you’d like to discuss how we can help to develop your brand.