Video is especially powerful in a business context, allowing concise communication and adding richness to branding.
Video marketing can take several forms including:
Corporate Videos
An essential marketing and communications tool for any company – they can provide a showcase for individual products, services or other aspects of your business. They let customers know who you are and what you do.
Product Demonstrations & ‘How-to’ Videos
We have produced a number of these for clients. They can provide an excellent means of generating engagement via YouTube searches.
Testimonial videos
Where your clients can talk about how much they value you, and how you’ve helped them achieve their goals. Customer video testimonials are personal, engaging and incredibly powerful, so they build trust far more effectively than written reviews.
Case Studies
Rather than focusing directly on your products or services, a good case study tells the story of your customer from their point of view — and how your business has helped them. Video case studies are often anecdotal and can be an influential tool in your marketing arsenal, allowing you to showcase a real client who can discuss your company’s successes in a very convincing and credible way.
Training Videos
A useful and often necessary communications tool – from general induction and sales training to health and safety or other procedural briefings for your staff and/or contractors.
The team at Bennett & Partners have a great experience in producing engaging video content for organisations and companies of all sizes. We handle all aspects of the video production process, with specialist skills in pre-production/planning, filming, sound recording, editing and post-production.
We can produce all kinds of bespoke video projects, tailored to your needs. You can see some examples of video content that we have produced here, or please get in touch to discuss your project.